Monday, June 15, 2009
Monday, April 13, 2009
Logo Design Self Assessment
Logo Design Self Assessment
1. Name of your company, a short paragraph describing what your company manufactures/sells and the target audience for the product.
The name of my company is Torch Electronics. My company sells guitar and bass guitar pedals that distort the sound of the music. We offer a range of products that appeal from beginners to professionals. The target audience for Torch is teens and young adults who play guitar or bass guitar at any level.
2. Review the processes that Jacob Cass went through in designing his logo and Logo Design Secrets (and any other links that you found especially helpful). What parts of these processes did you use in your work. Please explain and be specific.
One specific process I used of Cass’s was making many different versions of my logo. Although I do not have as many as he did, I had many rough concepts, some of which unfortunately never got on paper or on the computer. This process of having many to choose from and refine improved my logo very much. One other process I used researching (in my case, thinking) about what my client (me) would want for a logo and how it would appeal to the target audience. This thought process helped me come up with the final idea used for my design.
3. Overall, what three important concepts have you learned about logo design? Explain why they are important to your future work?
Three concepts I have learned about logo design are (and why they are important to my future work):
- A logo design must be effective in all sizes and colors. This will help future work in the way that when designing a logo or piece, I will need to think about how effective it will look it black and white or color, big or small. The versatility of a design is one of its most important aspects.
- A logo design must appeal to its intended target audience. This will help future work in the way that I will now consider who my target audience will be for every piece I do, whether it is just Mrs. Noack or an entire group of people. Knowing and taking the target audience into consideration when designing a piece will definitely change my work for the better.
- A logo design should be tried in many different ways before settling on a final idea. This, out of all the concepts of logo design, will help future work the most. In the past, I have usually just stuck with the first idea that came into my head, whether it was very good or not. Now, after the logo design process, I will mess around with several different ideas before settling on a final one in my future works.
4. Review the criteria and the process of designing a logo, please rate your final logo design, 1-4 (4 is the highest). Please explain why your work deserves the rating.
I would rate my logo a 3.5. It is a very effective logo in the way that it is not overly simple, but there is not too much going on. However, it is not as effective as it should/could be in black and white. In color, the flames make the logo an excellent design, with the colors used, which make for a bright color scheme that attracts the eye. Overall, my logo is very successful and effective, but could have used a tweak or two to make it better in black and white.
1. Name of your company, a short paragraph describing what your company manufactures/sells and the target audience for the product.
The name of my company is Torch Electronics. My company sells guitar and bass guitar pedals that distort the sound of the music. We offer a range of products that appeal from beginners to professionals. The target audience for Torch is teens and young adults who play guitar or bass guitar at any level.
2. Review the processes that Jacob Cass went through in designing his logo and Logo Design Secrets (and any other links that you found especially helpful). What parts of these processes did you use in your work. Please explain and be specific.
One specific process I used of Cass’s was making many different versions of my logo. Although I do not have as many as he did, I had many rough concepts, some of which unfortunately never got on paper or on the computer. This process of having many to choose from and refine improved my logo very much. One other process I used researching (in my case, thinking) about what my client (me) would want for a logo and how it would appeal to the target audience. This thought process helped me come up with the final idea used for my design.
3. Overall, what three important concepts have you learned about logo design? Explain why they are important to your future work?
Three concepts I have learned about logo design are (and why they are important to my future work):
- A logo design must be effective in all sizes and colors. This will help future work in the way that when designing a logo or piece, I will need to think about how effective it will look it black and white or color, big or small. The versatility of a design is one of its most important aspects.
- A logo design must appeal to its intended target audience. This will help future work in the way that I will now consider who my target audience will be for every piece I do, whether it is just Mrs. Noack or an entire group of people. Knowing and taking the target audience into consideration when designing a piece will definitely change my work for the better.
- A logo design should be tried in many different ways before settling on a final idea. This, out of all the concepts of logo design, will help future work the most. In the past, I have usually just stuck with the first idea that came into my head, whether it was very good or not. Now, after the logo design process, I will mess around with several different ideas before settling on a final one in my future works.
4. Review the criteria and the process of designing a logo, please rate your final logo design, 1-4 (4 is the highest). Please explain why your work deserves the rating.
I would rate my logo a 3.5. It is a very effective logo in the way that it is not overly simple, but there is not too much going on. However, it is not as effective as it should/could be in black and white. In color, the flames make the logo an excellent design, with the colors used, which make for a bright color scheme that attracts the eye. Overall, my logo is very successful and effective, but could have used a tweak or two to make it better in black and white.
Thursday, April 9, 2009
Reflection on Logo Changes
1. What significant changes has your logo gone through?
One significant change that my logo has gone through is that I improved the flames from the note. The original flames looked a bit hastily done, and not very professional, while the new ones, even though they are not completed yet, will look much better.
2. Why did you make these changes?
I made these changes to make my logo look more professional and overall a better design.
3. How much more work needs to go into the logo? What more do you need to do? (Please check criteria)
A fair amount of work still needs to go into the logo. I need to finish the new flames, color them, and make sure that my logo works small too.
4. What questions do you have?
Does the background of white count as a color if it isn't really a part of the logo?
One significant change that my logo has gone through is that I improved the flames from the note. The original flames looked a bit hastily done, and not very professional, while the new ones, even though they are not completed yet, will look much better.
2. Why did you make these changes?
I made these changes to make my logo look more professional and overall a better design.
3. How much more work needs to go into the logo? What more do you need to do? (Please check criteria)
A fair amount of work still needs to go into the logo. I need to finish the new flames, color them, and make sure that my logo works small too.
4. What questions do you have?
Does the background of white count as a color if it isn't really a part of the logo?
Friday, April 3, 2009
Third Quarter Self Assessment
1. What are you most proud of? What do you think are your strengths?
The design I am most proud of is my second Google design, the one with the music notes. This is because it is a very simple yet effective design, and it was one of the winners in the Doodle 4 Google contest. I think my strengths are learning how to use new tools in Photoshop quickly, and using these new tools effectively in a design. These strengths have helped me improve nearly all of my designs.
2. What would you like to do better and/or focus upon for Quarter four?
One thing I would like to do better in the fourth quarter is learning how to use feedback more effectively, as most of the time when I receive feedback I tend to either use it very minimally or ignore it.
3. How will you make this happen?
I will make this happen by asking peers for feedback regularly, and receiving it with an open mind. I will also try using whatever ideas are given to me, whether I think they are good or not, as an idea can look much better when it is actually designed as opposed to just an image in the head. Also, trying peers’ ideas could help me come up with more of my own ideas to improve my work.
The design I am most proud of is my second Google design, the one with the music notes. This is because it is a very simple yet effective design, and it was one of the winners in the Doodle 4 Google contest. I think my strengths are learning how to use new tools in Photoshop quickly, and using these new tools effectively in a design. These strengths have helped me improve nearly all of my designs.
2. What would you like to do better and/or focus upon for Quarter four?
One thing I would like to do better in the fourth quarter is learning how to use feedback more effectively, as most of the time when I receive feedback I tend to either use it very minimally or ignore it.
3. How will you make this happen?
I will make this happen by asking peers for feedback regularly, and receiving it with an open mind. I will also try using whatever ideas are given to me, whether I think they are good or not, as an idea can look much better when it is actually designed as opposed to just an image in the head. Also, trying peers’ ideas could help me come up with more of my own ideas to improve my work.
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