Logo Design Self Assessment

Logo Design Self Assessment
1. Name of your company, a short paragraph describing what your company manufactures/sells and the target audience for the product.
The name of my company is Torch Electronics. My company sells guitar and bass guitar pedals that distort the sound of the music. We offer a range of products that appeal from beginners to professionals. The target audience for Torch is teens and young adults who play guitar or bass guitar at any level.

2. Review the processes that Jacob Cass went through in designing his logo and Logo Design Secrets (and any other links that you found especially helpful). What parts of these processes did you use in your work. Please explain and be specific.
One specific process I used of Cass’s was making many different versions of my logo. Although I do not have as many as he did, I had many rough concepts, some of which unfortunately never got on paper or on the computer. This process of having many to choose from and refine improved my logo very much. One other process I used researching (in my case, thinking) about what my client (me) would want for a logo and how it would appeal to the target audience. This thought process helped me come up with the final idea used for my design.

3. Overall, what three important concepts have you learned about logo design? Explain why they are important to your future work?
Three concepts I have learned about logo design are (and why they are important to my future work):
- A logo design must be effective in all sizes and colors. This will help future work in the way that when designing a logo or piece, I will need to think about how effective it will look it black and white or color, big or small. The versatility of a design is one of its most important aspects.
- A logo design must appeal to its intended target audience. This will help future work in the way that I will now consider who my target audience will be for every piece I do, whether it is just Mrs. Noack or an entire group of people. Knowing and taking the target audience into consideration when designing a piece will definitely change my work for the better.
- A logo design should be tried in many different ways before settling on a final idea. This, out of all the concepts of logo design, will help future work the most. In the past, I have usually just stuck with the first idea that came into my head, whether it was very good or not. Now, after the logo design process, I will mess around with several different ideas before settling on a final one in my future works.

4. Review the criteria and the process of designing a logo, please rate your final logo design, 1-4 (4 is the highest). Please explain why your work deserves the rating.
I would rate my logo a 3.5. It is a very effective logo in the way that it is not overly simple, but there is not too much going on. However, it is not as effective as it should/could be in black and white. In color, the flames make the logo an excellent design, with the colors used, which make for a bright color scheme that attracts the eye. Overall, my logo is very successful and effective, but could have used a tweak or two to make it better in black and white.